The four biggest cost drivers
Page count, content preparation, interactive features and external integrations usually shape the price. Reorganizing a focused service business into one page is different from rebuilding dozens of pages, an online store or a custom booking workflow.
A practical starting point
Website Upgrade Canada’s $499 starter package covers one professional mobile-friendly page, defined on-page SEO setup, an included custom domain, email forwarding, one major revision and full ownership. Separate pages can be added when they improve clarity or search visibility.
Costs that should be disclosed
Ask whether the quote includes tax, domain registration, hosting, revisions, forms, email, stock photography, premium plugins and future updates. We quote optional work separately and do not require a monthly design subscription.
Protecting the value of the old site
A redesign should preserve useful URLs, content, domain history and search signals. Before launch, map old pages, retain important headings and metadata, test mobile layouts and confirm redirects where URLs truly must change.